Transcript:
The video for Kodaline's all i want follows a strict
narrative and the concept is basically a guy who looks different wanting to be accepted.
This is shown through not only the performance of the character throughout but
also due to the soundtrack, the character acts with kindness towards other
people and doesn't try to be threatening towards them in anyway. A close up of
a coffee mug that reads 'world's best employee' shows that he wants to be
successful in what he does and this is later graffitied so that it reads 'world's
greatest freak' which shows that the character is isolated from the other
characters. The video follows the journey of the disfigured man called Oliver
and he is mostly shown in close ups so that the audience establishes a
closeness or emotional connection to him, the music video make up wise shows
Oliver with a monster like appearance. But within the narrative we figure out
that he is a normal person being who has more feelings than most of the other
people who are shown in the office. The cinematography helps us to understand
the emotions of the main protagonist as when he feels isolated and alone he is
shown with a midshot where he is in the centre of the shot and the rest of the
mise-en-scene is a white table and white walls, the lighting also giving a
darker tone to the shot as there are shadows on the wall which create a negative
feeling. The music itself is at a slow tempo so editing is used on major
features of the song such as the guitar and piano. Overall the message of the
video is that even those who are not considered the prettiest can have the
prettiest hearts. The video also shows that Indie rock videos are about
individualism as the character was mostly alone in the piece but for him that didn't
seem to matter as he kept on going and he seemed to be happy. The indie rock
video shows that being true to who you are is the most important aspect of life
even if it means that you are cast out from the rest of the people.
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