As for advertisement they are generally designed to catch
someone’s eye, therefore the artist or the album will be presented, in some genres
it is in a weird way (referencing to Biffy Clyro’s Saturday Superhouse as a
member of the band is being seen as on fire whilst another has water exploding
in his face) and sometimes the artist can be shown in a very dramatic way with
a black and white advertisement that has high contrast. Advertisements also
conventionally have ratings from magazines and newspapers that talk positively
about the album and show it in a positive light. Music advertisements also have
a website link to the artist so that you can check out their merchandise, their
songs and what they are about and any other information that you could possibly
want about the artist such as upcoming events/gigs that they are doing. Lastly
album advertisements have either a record label or a distributor label on them
to show who has produced and/or distributed their music.
For CD covers conventionally they have a shot of the artist
in a dramatic pose (Florence and the machine - lungs), doing something normal
(Amy Winehouse – Frank) or they have a design on which catches the audiences
eye (these new puritans – hidden).
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