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conventions of a rock music video

Imaginary role from Panic! at the discos the ballad of mona lisa and they are also dressed in black clothes. The shot itself is a midshot as you can see the top half of his body.

Within these segmented videos we can see more of an experimental approach to the actual videos due their being a woman whose neck bends to the beat and then also people in 3d skeleton suits jumping around. This shows that Indie Rock is more of an experimental art work which can sometimes bee infused with a lot of editing such as the cut segments at the end of Bloc Partys music video called ratchet as it looked as if a series of photos had been manipulated to create the face of the singer.
We can see that quite a lot of the singers wear black clothing where as others prefer to wear coloured clothing which is bright such as red or the Caribbean kind of style. Mostly though the videos for Indie Rock are very unusual such as the Florence and The Machine video where there are blue people who are clapping.  Most commonly in Indie Rock videos we can see the singers in a imaginary role where they are chasing after girls or committing crimes in a quirky way (such as the guitars being guns).
Within Indie rock however there seems to be a conflict between darker colours and lighter colours which is shown through all of the videos. Bands like The Arctic Monkeys and Canterbury have darker themed videos where as Florence and The Machine and Bloc Party have more positive and brighter videos.

death cab for cutie - soul meets body

The whole idea behind the video could be that music travels to all of us wherever we need it and it creates this place that is our own and it helps us to come to peace, such as a beach or a suburb. The video could also mean about how our soul influences our body when we listen to music as music can make us dance.

kodaline - all i want

Transcript:

The video for Kodaline's all i want follows a strict narrative and the concept is basically a guy who looks different wanting to be accepted. This is shown through not only the performance of the character throughout but also due to the soundtrack, the character acts with kindness towards other people and doesn't try to be threatening towards them in anyway. A close up of a coffee mug that reads 'world's best employee' shows that he wants to be successful in what he does and this is later graffitied so that it reads 'world's greatest freak' which shows that the character is isolated from the other characters. The video follows the journey of the disfigured man called Oliver and he is mostly shown in close ups so that the audience establishes a closeness or emotional connection to him, the music video make up wise shows Oliver with a monster like appearance. But within the narrative we figure out that he is a normal person being who has more feelings than most of the other people who are shown in the office. The cinematography helps us to understand the emotions of the main protagonist as when he feels isolated and alone he is shown with a midshot where he is in the centre of the shot and the rest of the mise-en-scene is a white table and white walls, the lighting also giving a darker tone to the shot as there are shadows on the wall which create a negative feeling. The music itself is at a slow tempo so editing is used on major features of the song such as the guitar and piano. Overall the message of the video is that even those who are not considered the prettiest can have the prettiest hearts. The video also shows that Indie rock videos are about individualism as the character was mostly alone in the piece but for him that didn't seem to matter as he kept on going and he seemed to be happy. The indie rock video shows that being true to who you are is the most important aspect of life even if it means that you are cast out from the rest of the people.

Indie Rock Moodboard

Rock is mostly represented with tattoos, dark clothes/clothes that stand out. Most Rock videos include electric guitars and drums but occasionally there is acoustic versions of the songs that are played. Most rock songs are to do with rebellion but some sub genres of rock such as indie rock are much more to do with the love and relationship aspects of life.  Other than that its an expression of being yourself and not really caring about what others think.  

Record Labels

Carol Vernallis - the kindest cut: functions and meaning in music video editing

Carol Vernallis analyzed editing in Hollywood film and music videos

The song and the video create a combined understanding.
Shots of the artist will encourage us to piece together a phantasmagorical body (a body made up in our minds of all the shots of all the body). Phantasmagorica as stated by the oxford english dictionary is a 'rapidly transforming collection of imaginary and fantastic forms, such as may be experienced in a dream or fevered state,' which means that each shot creates the idea of the perfect or dreamlike body (mostly of which is aimed at men in videos as it is mainly women who are sexualised). 

The phantasmagorical body

These images show the phantasmagorical body due to the fact that there are close ups of things such as the eyes and the bottom creating the image of a person. This is the phantasmagorical body in alex gaudino's destination calabria.