- Artist appears in the video and will perform, lip sync and will perform in a studio and will occasionally appear in made up roles within the video.
- Throughout the whole video the song will be the sound track
- the video will usually have different locations and with each location change there will normally be a change in costume which fits in with the concept of the video
- the video will have a narrative throughout
- the video will contain a range of dynamic camera movements which will add an energetic feel to the video as well as different angles to get across either a powerful or sexy vibe.. But for the lip sync there will mostly be close ups of the artist.
- the editing will cut to the beat and will occasionally use slow motion